To clear up any misconceptions regarding promotion, we approached ETF2L and asked if it were possible to have a news post. They declined as they wish to have their posts limited to events that are ETF2L-related which is completely understandable. I believe we are free to make a post on their forums, however.
Following on with that, I do have a query for those that criticise Essentials for lack of promotion. If what we are doing is not enough, which outlets would be beneficial and attract the most attention/signups? We currently have the promotion on TF.TV (both a Thread and Event), UGC, Twitter, Discord, TF2PL and Reddit. One or two of these haven't been done for the EU Monthly and that is entirely on me, that being Reddit and an ETF2L forum post.
That being said, where would be the first place you check if you wanted to know if an Event is on?