GazrickrigatoniHe tried though, when it didn't take off I think he lost interest.
The way I see it is that he lost interest because he couldn't profit from it in any way. Trying in that situation means getting people to give TF2PL a second chance, especially in his position, and not abandoning the project and then also killing PugChamp NA in the process because he told them to fuck off and die. I might be mistaken but the NA pug scene has been in shambles ever since and thats definitely the opposite of keeping the scene alive.
How could he maintain interest when the platform failed to get anywhere near the traction he probably hoped it would, also there is little to no money in faceit. At the end there was only a player base of around 100 people (generous estimate). I doubt monetary gain was his main incentive. If money was his goal I don't think he would play TF2 for a living. At least that's what I think he does, I don't know him.
Pugchamp NA is far from dead. I don't know what it used to be like, but there are pugs everyday.