Allealflamethis is a pretty radical shift if its real. Props to them for such a ballsy move. Desperate times call for desperate measures.
What if they just got a not retarded pay model and invested some resources into developing a matchmaking system like they should have from the beginning
Its not that simple. The problem with quake isn't fully the subscription model for an ancient looking shooter, its the fact that if you can't already aim and move well you get stomped.
You can make the argument that 'that's true for every game' but it's especially true in quake live. Learning movement mechanics in that game are much more difficult for people who have never done it before, and there's no real functional ranking system viable for the way the game plays.
They needed a way to get more people to play it more than 1 time. This is them trying to do that. Once they get an established player base, maybe we'll see some more money pumped into it.
id isn't exactly rolling in the dough right now. They need a cheap way to get more players to play. Making it easy and on steam is a start.