nopegemmesea were more than fair on this: they offered him $5k plus the cost of the advertisement, and let him keep the original $3.5k he took out.fair is paying him the amount he is owed. If they didn't use google adwords themselves beforehand that's their own damn problem, he legitimately made them a shit ton of money...
how many people do you think who google searched "esea" only signed up because they saw his ad right above esea's main page? he basically siphoned clicks from the top result through his referral link