b0nes_NAMost players don't have the time to put into a full season worth of scrims and matches and would probably be more open to a short 2 day tournament.
I think everyone else who replied still plays, so I wanted to respond as someone who every 6 months thinks about getting back into it in some capacity but wants to play weekends:
This really just sounds like it'll end up being ranked lobbies where you pay to do weekend pugscrims at the low div, without offering more than you get out of a regular season on the high end. Like arcadia said, most people working 9-5 like the current game schedule, and I don't think there's a huge population of people looking to play more sweaty games on the weekend, too.
As someone who'd probably prefer weekends, I'd figure out how the discord/irc people are doing it now rather than pay $10 to get stomped by the people going for money while I'm trying to relearn the game, or just play lobbies.
Other than that, finding teammates who are reliable is kind of a nightmare if none of your friends still play or you're new. More tournaments doesn't address with the (imo) largest barrier to entry if you're trying to play seriously, and I don't think any competition for money is going to be able to. Otoh, if you do randomized/assigned teams so that everyone can sign-up individually, it defeats the point of it being a paid tournament at the top level since you're not going to be watching notable teams.
People already mentioned splitting it into different groups, but idk why. At that point, you're running two tournaments per weekend and giving them the same name. You're better off focusing on a smaller subset of the players and catering to them, rather than trying to unify everyone under one tourny/pug/6s system.