I think the album sucks, let's just get that out of the way. Don't get me wrong, Kendrick Lamar makes fantastic music. He has great production, instrumentals (sometimes), topics, flow, awesome features, realness, depth, and even political discussion. But to me, from just a person who enjoys music, his albums to me now don't seem like records by him...if that makes sense. To me, if you take Overly Dedicated, Section 80, Good Kid Maad City, To Pimp a Butterfly, and now DAMN; the tone seems different. Maybe I'm just looking at the business side, but I can see the slow transformation to where he is now and how I like his music less and less. But his music over time seems like it's becoming more and more made just to please masses. Like I begin to like less and less songs as each album goes by. And when you make music like that, it comes off as less personal and more cynical. And when that happen, the album now has no replay ability. Like people will go absolutely crazy for 2 weeks, maybe even a month, then see no one else mention it until his next album. Like his music is good but now just seems like radio hits. Like he's fantastic to the business and critic side of rap and the music industry and pleasing mass audiences. The beats become higher in production but have less character. Like the song Lust is just a few piano keys, some low tones, and some hats (like we've never heard that before). Or the lyrics on some songs are just generic deep lyrics that J Cole and Joey Bada$$ do all the time like bringing up inner demons, poverty, hard times and blah blah. So once people forget this album exists, then they'll just wait to go nuts over the next one.
Also did Complex really need to make 12 videos on Kendrick in the past week?