crossfirefor scheduled esea matches on http://teamfortress.tv/schedule, use the ESEA logo instead of the tftv logo. if it's being covered by tftv then maybe put both.
the logos are under the "stream" tab. maybe have a separate tab entirely if you want something like that, but it would be pretty confusing if the "stream" for the game was ESEA.
also, i think the process is automatic (see: http://teamfortress.tv/schedule/?page=2 jan 2nd newbie mix announcements)