Yesterday an article was published which said that ESL and Amsterdam Arena have established a partnership for 3-5 years.
Article is in Dutch so here is English translation:
Amsterdam Arena and e-sports organization ESL establish partnership
Wednesday 10 februari 2016 - 10:48
Amsterdam Arena and ESL, the largest e-sports organization in the world, are collaborating. Both parties want widely put e-sports on the map in the Netherlands.
The Benelux-branch (Belgium Netherlands Luxembourg) of ESL is devoting itself in the following years to put e-sports on the radar of the large public. For this a partnership with the Amsterdam Arena has been made.
Henk van Raan, chief innovation officer Amsterdam ArenA: "We are looking forward to collaborate with ESL Benelux, to turn Amsterdam Arena into the epicentrum of e-sports in Netherlands - and who knows possibly Europe. It also fits perfectly within our strategy to link the new technological advances which the ArenA is making with new event concepts. A structural collaboration with ESL Benelux is for us a logical step to become the trendsetter on the field of e-sports."
Jaap Visser, business development manager: "We came up with a 3-5 year plan around e-sports. This year the first activation will take place. It could be a finale, but then in one of the smaller rooms. The ultimate aim is to host the worldwide ESL One event, by which we get all large players to Amsterdam."